The proper selection of keywords improves search engine rankings of website. The keywords are discovered during the keyword research process and are chosen on several parameters like search volume, competition and commercial intent. Using the proper and relevant keywords in your content is the key to get more search engine traffic. It is one of the basic rules that you get to know in the fundamental concept of SEO Services.
For all the SEO beginners and content creators, it is really important to target related or suitable keywords so that the content tops in result pages. Sometimes even a well-written post carrying crisp content doesn’t appear in search engine result pages due to the lack of suitable keywords.
Keywords can be long and broad and far-reaching or it can be more specific combination of several terms, called ‘long-tail keywords’. Singular keywords have some restrictions, although it might appear ultimate goal because it has high search volume. However, they usually have extremely tough competition.
Singular keywords attract more tough competition. For example, someone is searching for a restaurant, you don’t know if they want a list of restaurant in a particular area, information about available meal, best place for dinner, or just a list of restaurants. On the contrary, long-tail keywords usually have more clearly defined goal. For example, ‘best restaurant with Chinese food’ will give more exact results.
This is not considered good practice to fill the pages with keywords only. One should start with the basic keyword usage rules at the beginning. Unique keywords should be employed on each page of your site in the areas that bots and humans normally look to reassure them that you have what they’re after.
Google search is another option that you can use for finding target keywords. There is no denying that placing ideal and suitable keyword is important but overusing it in your content or any page may prove to be negative to ranking.
To maintain the balance and get favorable outcomes, keep your main keyword 1-2% of the blog post. So put the keywords wisely to give your post a better position to rank in search engines results. Cannon eye imparts incredible SEO services in India that work for your business.