An advertisement that appears on social media platforms in the same form and content as it features on its original channel is called Native advertising. In simple words, when advertisement on a platform gives the same look and feel of the main content of original platform is referred as native marketing.
You can find native ads in social media feeds, on web pages as a recommended content. You can display ads or banner ads as absolute advertisement but it is not the same case with native ads.
You may have noticed that when you finish reading an article, several other articles start appearing below the article you just read. Even when you use your Facebook or twitter account on a device, native ads appear in your news feed. Since native advertisement looks the regular content thereby, users may not realize that they are consuming paid advertisement.
There are various meta-data elements that contribute to forming native ads. These elements include thumbnail image, headline, description text and content URL etc. If statistics are to be believed, users look at native ads 53% more than display ads and that is why online marketers are turning to native marketing.
Content has become a critical part of today’s marketing strategy. We consume a lot of content throughout the day in the form of newspaper, television shows, television news, photos, online articles, graphic design and social media posts etc. With so much addictive content all around, it is not easy to manage other important work that is a crucial part of our daily life.
Leading digital marketing agency Cannon Eye specializes in Native Advertisement. As modern consumers are smart enough to identify the paid ads and other form of content, the agency designs the native advertising in a way that it seems like rest of the content on a platform. This way of advertisement is going to rock the marketing strategy of this decade as it has potential to convert the lead into sales and maximize the profits.